Shooter further explained Mattel's input for the series: Fans, especially young fans often suggested to me "one big story with all the heroes and all the villains in it", so I proposed that. They were interested in Marvel's characters, but only if we staged a publishing event that would get a lot of attention, and they could build a theme around. Kenner had licensed the DC Heroes, and Mattel had He-Man, but wanted to hedge in case superheroes became the next big fad. One month later, the twelfth issue of Marvel Age featured a cover story on the series with the revised title of Secret Wars. In the eleventh issue of the Marvel Age news magazine, published February 1984, a news column announced the series as Cosmic Champions. The series was conceived by Marvel Comics' editor-in-chief Jim Shooter.
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